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Product Marketing for Technology Companies 2005 г Мягкая обложка ISBN 0750659947 инфо 2052m.

Product Marketing for Technology Companies 2005 г Мягкая обложка ISBN 0750659947 инфо 2052m.

Book DescriptionThe author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning stахлфшatement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance Successfully marketing products for technology companies requires the application of precision marketing techniques, and iбефявn this book the author teaches how to focus on the whole product and create real solutions that match the market needs * Features the proven methodology for positioning and strategy development used by Brodeur Marketing * Contains ready-to-use examples and templates that can be easily applied by the product manager * Written specifically for Product Marketing Managers in the Information, Communication, and Technology industry, thereby focusing on the specific needs of the market.




Цена: 6527 руб.